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Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has helped shape me both professionally and personally. This feels like the right moment to challenge myself in a different setting.”

Proven Developer

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the WSL.

Kay Cossington, a one-time Football Association technical lead, praised Coates's credentials: “Coates is an outstanding tactician, but she also has a strong record of developing players to compete at the highest levels.”

“Her leadership qualities are exceptional of teams and environments and has the football vision we were seeking,” the CEO stated.

The Task Ahead

The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their next chapter. They have played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” Step concluded.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the advancement of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for their replacements is now underway, with the aim to continue the growth of the youth national team in the seasons ahead.